It is the fourteenth location and one of the largest in the family-owned Better Health Market chain, based in Michigan. Herb Handelsman, father of Better Health founder Tedd Handelsman, has always had a passion for health. Better Health Market and Cafe officially opened its doors to its new location in Midwest Dearborn. An impressive visit to Novi's flagship store revealed the presence of more than 10,000 products, from fresh and healthy food selections to eat in the covered cafeteria with 30 seats or takeaway food, to a fresh salad bar, countless quantities of fresh soups and delicious gluten-free, sugar-free and non-gluten-free dishes wheat, etc.
The chain began as a small health food store that offered vitamins and supplements more than 20 years ago. In the midst of the COVID-19 pandemic, when families were stocking up on vitamins to boost immunity, Mary Vandewiele, vice president of administration and co-owner of the Better Health Store, received a call from a close friend who was struggling to find vitamin C. Naama Stauber, co-founder and CEO of Better Health Breckler explained how he came to identify industry problems and why he set out to address them. Organic, gluten-free, plant-based and ketogenic foods long before these items hit the shelves of major retailers can be found at the Better Health store or on their website.
This funding round was led by 8VC, a firm with extensive experience in the healthcare industry and an investor in Stauber Breckler's previous companies, and includes the participation of Caffeinated Capital, Anorak Ventures and Los Angeles Robert Hurley and Scott Flanders of remote health pioneer eHealth. A traditional surname and reputation that have always meant the best service to many communities is celebrating the 18th anniversary of a strong presence in maintaining good health. For more information, to shop online, or to find a branch near you, visit the Better Health Store website. Vandewiele says Better Health Store has been stocking CBD products for about five years, and while they can be found just about anywhere today, you won't get the same quality anywhere else.
There's aisle after aisle of vitamins and supplements, something Better Health Markets is known for, along with a selection of organic health and beauty items. Better Health is already a licensed Medicare provider in 48 states and has partnerships with commercial providers such as Humana and Oscar Health. Not only does Better Health Store the newest products before anyone else, but Handelsman says it sells them at lower launch prices. In fact, he's like a vitamin fanatic, says Jon Handelsman, co-owner and marketing manager of the Better Health Store.
The store has a lot of healthy snacks, international foods, dairy products and cheeses, meat and meat alternatives. That kind of education is just what people know and love about the Better Health Store, which was founded in 1998 and has 14 stores in Michigan, in addition to its website.