Herb Handelsman, father of Better Health founder Tedd Handelsman, has always had a passion for health. This passion has been the driving force behind the family-owned Better Health Market chain, which recently opened its fourteenth location in Midwest Dearborn. This impressive store offers more than 10,000 products, from fresh and healthy food selections to vitamins and supplements. The chain began as a small health food store more than 20 years ago.
During the COVID-19 pandemic, Mary Vandewiele, vice president of administration and co-owner of the Better Health Store, received a call from a close friend who was struggling to find vitamin C. This inspired Naama Stauber, co-founder and CEO of Better Health Breckler, to identify industry problems and address them. The store offers organic, gluten-free, plant-based and ketogenic foods long before they hit the shelves of major retailers. This funding round was led by 8VC, a firm with extensive experience in the healthcare industry and an investor in Stauber Breckler's previous companies.
It also includes the participation of Caffeinated Capital, Anorak Ventures and Los Angeles Robert Hurley and Scott Flanders of remote health pioneer eHealth. The Better Health Store has been stocking CBD products for about five years. Customers can find vitamins and supplements in aisle after aisle, along with organic health and beauty items. The store also offers healthy snacks, international foods, dairy products and cheeses, meat and meat alternatives.
Better Health is already a licensed Medicare provider in 48 states and has partnerships with commercial providers such as Humana and Oscar Health. The store sells new products at lower launch prices than other retailers. It also provides education about health topics that customers appreciate. The Better Health Store was founded in 1998 and has 14 stores in Michigan, in addition to its website.
For more information, to shop online, or to find a branch near you, visit the Better Health Store website.
