The adult segment per target consumer is estimated to represent the largest market share in the global dietary supplement market. In addition, the low knowledge among rural and semi-urban consumers about dietary supplements and the lack of education in this regard discourage key players from investing. Nutraceuticals and dietary supplements are products derived from natural sources with purported health benefits that have been widely available over the past two decades. During the pandemic, demand for immune-boosting supplements and vitamin supplements multiplied by several times.
The continuous increase in demand for nutritional supplementation products has been a key factor driving market growth. The bioavailability or seasonality of product raw materials is another factor that may influence the final cost of dietary supplements. Future pandemics are inevitable, and while the COVID-19 pandemic is not yet over, it is important that scientific and regulatory stakeholders in the dietary supplement and nutraceutical industry be vigilant in preparation for the next pandemic. Innovative products, such as Frunutta's vitamin supplements, are regular vitamins that dissolve under the tongue and are useful for people who don't prefer to chew gummies or swallow pills.
Nutraceutical products, such as nutritional supplements, have been in high demand in recent years, and the majority of the population is skeptical about the consumption of nutraceutical products, particularly dietary supplements. The majority of consumers of nutritional supplements are adults who are increasingly aware of the importance of health and well-being. To estimate the general market for dietary supplements and to arrive at exact statistics for all sub-segments, data triangulation and market breakdown procedures were used, where applicable. Horrubio, yohimbe, blueberries, black cohosh, senna, cinnamon and flaxseed are some of the major herbal dietary supplements that have gained a higher level of traction in recent years.
In addition, most natural ingredients are not available year-round or their prices may increase during certain months; these issues affect the cost of manufacturing a supplement. This report segments the dietary supplement market by type, type of product, mode of application and type of crop and region. The growing awareness of the health benefits associated with the consumption of plant-based food products and the growing number of health-conscious consumers are the key factors driving the demand for herbal supplements.
