The nutraceutical and dietary supplement industry is on the rise, with the adult segment per target consumer estimated to represent the largest market share in the global market. The pandemic has further increased demand for immune-boosting supplements and vitamin supplements, as people become more aware of the importance of health and well-being. Nutraceuticals and dietary supplements are derived from natural sources with purported health benefits, and their bioavailability or seasonality of product raw materials can influence the final cost of these products. Innovative products, such as Frunutta's vitamin supplements, are regular vitamins that dissolve under the tongue and are useful for those who don't prefer to chew gummies or swallow pills.
Horrubio, yohimbe, blueberries, black cohosh, senna, cinnamon and flaxseed are some of the major herbal dietary supplements that have gained a higher level of traction in recent years. The continuous increase in demand for nutritional supplementation products has been a key factor driving market growth. The majority of consumers of nutritional supplements are adults who are increasingly aware of the importance of health and well-being. To estimate the general market for dietary supplements and to arrive at exact statistics for all sub-segments, data triangulation and market breakdown procedures were used, where applicable.
The growing awareness of the health benefits associated with the consumption of plant-based food products and the growing number of health-conscious consumers are the key factors driving the demand for herbal supplements. However, low knowledge among rural and semi-urban consumers about dietary supplements and the lack of education in this regard discourage key players from investing. Future pandemics are inevitable, and while the COVID-19 pandemic is not yet over, it is important that scientific and regulatory stakeholders in the dietary supplement and nutraceutical industry be vigilant in preparation for the next pandemic.
